Custom Marketing Strategy
Your business looks awesome!
That marketing strategy though…
If you’re like a lot of businesses, despite being successful, you’ve let your marketing stagnate… or worse, fall by the wayside.
You need a marketing strategy as unique as you are, something tailor-made for your vision of the future of your business.
Luckily for you, growing businesses is our specialty.
We’re not just here to make you money (though we’ll certainly help you do that) — we’re here to help you identify the things that matter most to you, to define your vision, and then to put strategies into place that will turn that vision into reality.
Over the last decade, we've helped hundreds of businesses create high ROI strategies and build repeatable marketing processes that generate business value long-term no matter who implements them.
Marketing Strategy That Builds Business Value
Where do you want to be in 1 year? In 3? In 10? What is your endgame for your business?Â
What kind of legacy do you want to leave behind?
This is about more than increasing revenue — this is about creating a strategy that helps your business and your life end up the way you want them to.
We approach things a lot differently than other marketing strategists. We’re not just here to make you money (though we’ll certainly help you do that) — we’re here to help you identify the things that matter most to you, to define your vision, and then to put strategies into place that will turn that vision into reality.
It’s called the Vision Value Model™, and there’s nothing else like it on the market today.
How the Custom Strategy Works
i. Vision
Your business has a bright future — your marketing strategy should support the ambitious vision you have for your business. You may be looking for specific growth objectives, acquiring or partnering with other organizations for increased capital, or even exploring your options for selling or exiting your business. No matter how big or bold your goals for your future are, we'll build a marketing strategy to help you get there.
ii. Value
You derive more value from your business than just a paycheck. You likely have emotional convictions that support your vision. The value you get out of your business might be financial freedom, a sense of community, or even an impact on the market or environment. We'll incorporate these values into your brand and marketing strategy to ensure that — during business growth and even potential acquisitions — we safeguard what you hold most valuable.
iii. Goals
We'll help you create tangible business goals that your marketing strategy will work toward. These goals will support your vision and values and serve as indicators that our marketing plan is working.
iv. Data & Marketing Inventory
Next, we get nitty-gritty with your numbers. We'll look at more than just your marketing budget — we'll use historic data, market research, and our decades of experience to determine your overall marketing budget, specific KPIs, target CAC, and other key numbers.
We'll also review what you're doing in marketing today and in the past to determine what's working and what's not. Instead of starting over from scratch we'll show you how to build on what you already have.M/p>
v. Strategy & Playbooks
Finally, the fun part! We’ll create a plan with actions and tasks outlined for you. You’ll know exactly what marketing tactics you should be employing and when you should be employing them. During the strategy phase, we will also thoroughly review all of your existing campaigns, collateral, and analytics to determine what assets we can continue to use and which ones need improvement. With the completed strategy, we will also deliver a 12-month schedule of your marketing spend and detailed playbooks for each tactic recommended in the strategy.
vi. Implementation
Getting your marketing strategy is the first step — implementing and overseeing it are steps 2 through infinity. If you're not ready to grow your marketing team just yet, we can oversee your strategy and campaigns for you. We'll act as an integrated part of your team to monitor progress, make ongoing strategic decisions with you, and provide reporting and input on your campaigns.
The Marketing Strategy Timeline
Actual timeline depends on client availability and feedback
Weeks 1-2
Vision Value Model
Discovery process to uncover your true vision and discover what you value most about your business.
Weeks 3-5
Research & Planning
Marketing inventory and analysis, industry research, SWOT analysis.
Weeks 6-8
Strategy Outline
Develop detailed marketing plan overview.
Week 10
Finalize Strategy
Review and finalize the strategy together, make any additions or changes necessary.
Weeks 14+
Deliver & Implement Strategy
Deliver the completed strategy including monthly tactics and implementation budget.
Vision Value Model
Discovery process to uncover your true vision and discover what you value most about your business.
Research & Planning
Marketing inventory and analysis, industry research, SWOT analysis.
Strategy Outline
Develop detailed marketing plan overview.
Finalize Strategy
Review and finalize the strategy together, make any additions or changes necessary.
Deliver & Implement Strategy
Deliver the completed strategy including monthly tactics and implementation budget.
Get Your Marketing Strategy!
What People Are Saying
They are thoughtful, exceedingly bright, and top-notch. You won’t be disappointed!
"I emphatically endorse Heather & Randi.
They have graciously ushered me through a process of refining my vision, helping me discover how to communicate the work we do to my community.
They saved me from making 'rookie mistakes,' helped me establish the professionalism needed in my field, and showed me how to create some distance from competitors.
They spent ample time getting to know me and how I think. This showed when they presented my marketing options. I plan on continuing to use them for years to come. They are thoughtful, exceedingly bright, and top-notch. You won’t be disappointed!"
—Ryan S.
The Dream Team!
"Great people to work with! Heather and Randi (The Dream Team!) Were absolutely the best! They listened to what we wanted and needed, came up with a plan, and totally delivered. I would definitely recommend them to anyone needing their services and would call them again for a future project."
—Amanda O.
It's been amazing working with the Value Building Marketing team!
"It was an easy process. Our marketing has been fantastic. It's beautiful. And if you're anywhere near social media, LinkedIn, Facebook, and you haven't seen our stuff, well, then you've got your head in a hole somewhere because They've got us everywhere, and it's been amazing working with the Value Building Marketing team."
—Tom B.