Randi Skinner and Heather Steele will be the guest speakers discussing;Â From complexity to clarity – a marketing framework to bring your vision into focus.
Their featured presentation emphasizes the importance of having a clear vision, determining values, and setting actionable goals to create a strong foundation for effective marketing. The call to action at the end of the presentation encourages businesses to take a vision-first approach to marketing and to conduct an inventory of their current marketing assets to ensure they are aligned with their vision and values. Business owners benefit from using the Vision Value Model framework to bring clarity to their marketing decisions. By aligning a company’s vision and values with its goals, the framework can help businesses avoid creating marketing strategies that work against their vision.
Format:
Networking -> then Discussion Topic -> Q&A -> more Networking!
Agenda:
- Pre-event B2B networking and 1-on-1s
- 3 pm – 4 pm The Event
- Post-event B2B networking and 1-on-1s
About Mid Market Professionals
- Established in 2016 in Dallas County.
- Focused on B2B (not B2C) networkers, No Dues, No Exclusive Seats – Just be a generous GIVER of referrals.
- Members of this group seek to do business with mid-size companies (20+ employees or $1+ million dollars in revenue).
- Our Goal is to connect with professionals that have a similar, B2B target market and share best practices. We meet monthly, In-Person geared around a particular “table topic” in a networking environment focused on:
- Group Mixers
- Break Out sessions
- 1 on 1s
- Referral/lead generation
Connect with Randi Skinner:Â linkedin.com/in/randiskinner/
Connect with Heather Steele:Â linkedin.com/in/heathersteele/