No, you can’t just throw money out there and pray that it will bring you business. Yes, you need a marketing budget. It’s no secret that marketing is the key […]
The Budget Builder — The Only Marketing Budget Tool You’ll Ever Need Read More »
Heather Steele of Blue Steele Solutions recently appeared with Randi Skinner of RS Consulting on the Build Value by Choice podcast hosted by Nana Bonsu, a show focused on helping
How the Right Marketing Strategy Will Help You Meet Your Business Goals Read More »
Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” But y’all,
Set Yourself Apart from the Crowd—Get a Brand Persona Read More »
So, you want to rebrand your business. Whatever you got now ain’t working for ya. And you know your brand is important. Something as simple as color makes a difference.
Rebranding Your Business | Making it Fun, Fresh, and Freakin’ Awesome Read More »
One of the most common questions marketing folks get when dealing with a new or relatively small business is, what is branding strategy? It’s a valid inquiry, particularly now that
What Is Branding Strategy? Read More »
If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data
Measuring Marketing Efficiency Is Only the Beginning Read More »
Most businesses have marketing problems, but these 7 marketing problems can tank your marketing efforts if you’re not careful. (By the way, this article was originally posted on LinkedIn — You can read
7 Marketing Problems Every Business Runs Into (and 3 Solutions to Avoid Them) Read More »