Determine where the business is going and what the ultimate goal is.
Define where stakeholders derive value from the business (it's not always financial).
Create goals that align with your vision and value. The strategy will meet these goals.
Review your numbers and determine the appropriate budget and KPIs.
Create a strategy that supports your goals, vision, and value.
Getting your marketing strategy is the first step — implementing and overseeing it are steps 2 - infinity.
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