Turnkey Marketing Strategy
Marketing Strategy: Simplified
The Turnkey Marketing Strategy is based on our 20-point Marketing Essentials Checklist. We'll evaluate your marketing needs based on your vision, values, and goals and then use the checklist to deliver a 12-month marketing strategy customized to your unique needs. This option is typically complete in 2-4 weeks.
Your Turnkey Marketing Strategy is built with the Vision Value Model™.
The Vision Value Model is a strategic framework that empowers business owners by aligning their company's vision and values with their marketing decisions, ensuring that marketing strategies harmonize with their overarching goals.
Marketing Strategy That Builds Business Value
Where do you want to be in 1 year? In 3? In 10? What is your endgame for your business?
What kind of legacy do you want to leave behind?
This is about more than increasing revenue — this is about creating a strategy that helps your business and your life end up the way you want them to.
We approach things a lot differently than other marketing strategists. We’re not just here to make you money (though we’ll certainly help you do that) — we’re here to help you identify the things that matter most to you, to define your vision, and then to put strategies into place that will turn that vision into reality.
It’s called the Vision Value Model™, and there’s nothing else like it on the market today.
How the Turnkey Strategy Works
i. Vision
Your business has a bright future — your marketing strategy should support the ambitious vision you have for your business. You may be looking for specific growth objectives, acquiring or partnering with other organizations for increased capital, or even exploring your options for selling or exiting your business. No matter how big or bold your goals for your future are, we'll build a marketing strategy to help you get there.
ii. Value
You derive more value from your business than just a paycheck. You likely have emotional convictions that support your vision. The value you get out of your business might be financial freedom, a sense of community, or even an impact on the market or environment. We'll incorporate these values into your brand and marketing strategy to ensure that — during business growth and even potential acquisitions — we safeguard what you hold most valuable.
iii. Goals
We'll help you create tangible business goals that your marketing strategy will work toward. These goals will support your vision and values and serve as indicators that our marketing plan is working.
iv. Marketing Inventory
We'll review what you're doing in marketing today and in the past to determine what's working and what's not. Instead of starting over from scratch we'll show you how to build on what you already have.
v. Marketing Essentials Checklist
We'll use our proprietary Marketing Essentials Checklist to determine the best strategies and tactics to help you reach your goals while maintaining your marketing budget. This process allows our team to skip the research phase involved in our full strategies (saving your marketing dollars for implementation) and rely on our experience and expertise to develop your 12-month plan.
You'll get a marketing strategy just right for your business and goals and longterm vision.
vi. Implementation
Getting your marketing strategy is the first step — implementing and overseeing it are steps 2 through infinity. If you're not ready to grow your marketing team just yet, we can oversee your strategy and campaigns for you. We'll act as an integrated part of your team to monitor progress, make ongoing strategic decisions with you, and provide reporting and input on your campaigns.
The Turnkey Marketing Strategy Timeline
Actual timeline depends on client availability and feedback
Day 1
Vision Value Model
Discovery process to uncover your true vision and discover what you value most about your business.
Days 2 - 9
Marketing Essentials Checklist
Evaluate your marketing needs based on your vision, values, and goals.
Day 10
Finalize Strategy
Review and finalize the strategy together, make any additions or changes necessary.
Days 14+
Deliver & Implement Strategy
Deliver the completed strategy including monthly tactics and implementation budget.
Vision Value Model
Discovery process to uncover your true vision and discover what you value most about your business.
Marketing Essentials Checklist
Evaluate your marketing needs based on your vision, values, and goals.
Finalize Strategy
Review and finalize the strategy together, make any additions or changes necessary.
Deliver & Implement Strategy
Deliver the completed strategy including monthly tactics and implementation budget.
Get Your Marketing Strategy!
For a limited time save $7,000 off the cost of our full marketing strategy! Complete the form below to get started.
What People Are Saying
They are thoughtful, exceedingly bright, and top-notch. You won’t be disappointed!
"I emphatically endorse Heather & Randi.
They have graciously ushered me through a process of refining my vision, helping me discover how to communicate the work we do to my community.
They saved me from making 'rookie mistakes,' helped me establish the professionalism needed in my field, and showed me how to create some distance from competitors.
They spent ample time getting to know me and how I think. This showed when they presented my marketing options. I plan on continuing to use them for years to come. They are thoughtful, exceedingly bright, and top-notch. You won’t be disappointed!"
—Ryan S.
The Dream Team!
"Great people to work with! Heather and Randi (The Dream Team!) Were absolutely the best! They listened to what we wanted and needed, came up with a plan, and totally delivered. I would definitely recommend them to anyone needing their services and would call them again for a future project."
—Amanda O.
It's been amazing working with the Value Building Marketing team!
"It was an easy process. Our marketing has been fantastic. It's beautiful. And if you're anywhere near social media, LinkedIn, Facebook, and you haven't seen our stuff, well, then you've got your head in a hole somewhere because They've got us everywhere, and it's been amazing working with the Value Building Marketing team."
—Tom B.