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The Vision Value Model™ — Putting Your Vision Before Your Goals

You can’t set a course if you don’t know your destination, and in the world of marketing, setting the wrong course can keep your business from growing and thriving. Marketing works, but it works best when it’s done purposefully. You need to have clear goals to reach for. Those goals might be simple — increase …

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How the Right Marketing Strategy Will Help You Meet Your Business Goals

Heather Steele of Blue Steele Solutions recently appeared with Randi Skinner of RS Consulting on the Build Value by Choice podcast hosted by Nana Bonsu, a show focused on helping small business owners grow their businesses while reducing their involvement. First Step? Define Your Audience and Your Brand The very first thing that someone can …

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Set Yourself Apart from the Crowd—Get a Brand Persona

Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” But y’all, what if they’re saying things you don’t want them to say? This is what happens when you haven’t spent time putting together a brand persona—everyone …

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Rebranding Your Business | Making it Fun, Fresh, and Freakin’ Awesome

So, you want to rebrand your business. Whatever you got now ain’t working for ya. And you know your brand is important. Something as simple as color makes a difference. Color alone can improve brand recognition by 80%. The visual side of your brand matters—customers decide what they think about your website in the first …

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Measuring Marketing Efficiency Is Only the Beginning

If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data that can make a difference in driving your marketing strategy. It’s not exactly a secret that marketing is expensive — especially digital marketing. It’s important …

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