A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track it, you have no clue if it’s working. Modern marketing budgets aren’t cheap. You want to make sure every dollar is giving you its maximum possible return. But you don’t want to spend …
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You can’t set a course if you don’t know your destination, and in the world of marketing, setting the wrong course can keep your business from growing and thriving. Marketing works, but it works best when it’s done purposefully. You need to have clear goals to reach for. Those goals might be simple — increase …
The Vision Value Model™ — Putting Your Vision Before Your Goals Read More »
So you’re ready to get your marketing rear in gear and put together a solid strategy to guide your business into the future. You’ve got ideas and you’ve got goals, and you’ve even got a partner to help you put it all together and make those marketing initiatives happen. But before you jump into it, …
No, you can’t just throw money out there and pray that it will bring you business. Yes, you need a marketing budget. It’s no secret that marketing is the key to growth for any business. Sure, your business may have done well on word of mouth for a while, or maybe you got tons of …
The Budget Builder — The Only Marketing Budget Tool You’ll Ever Need Read More »
Heather Steele of Blue Steele Solutions recently appeared with Randi Skinner of RS Consulting on the Build Value by Choice podcast hosted by Nana Bonsu, a show focused on helping small business owners grow their businesses while reducing their involvement. First Step? Define Your Audience and Your Brand The very first thing that someone can …
How the Right Marketing Strategy Will Help You Meet Your Business Goals Read More »
Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” But y’all, what if they’re saying things you don’t want them to say? This is what happens when you haven’t spent time putting together a brand persona—everyone …
Set Yourself Apart from the Crowd—Get a Brand Persona Read More »
So, you want to rebrand your business. Whatever you got now ain’t working for ya. And you know your brand is important. Something as simple as color makes a difference. Color alone can improve brand recognition by 80%. The visual side of your brand matters—customers decide what they think about your website in the first …
Rebranding Your Business | Making it Fun, Fresh, and Freakin’ Awesome Read More »
One of the most common questions marketing folks get when dealing with a new or relatively small business is, what is branding strategy? It’s a valid inquiry, particularly now that we are in the age of the internet and it seems that the fundamental elements of marketing are changing dramatically. This question becomes even more …
If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data that can make a difference in driving your marketing strategy. It’s not exactly a secret that marketing is expensive — especially digital marketing. It’s important …
Measuring Marketing Efficiency Is Only the Beginning Read More »
