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You can’t set a course if you don’t know your destination, and in the world of marketing, setting the wrong course can keep your business from growing and thriving. Marketing […]

So you’re ready to get your marketing rear in gear and put together a solid strategy to guide your business into the future. You’ve got ideas and you’ve got goals,

No, you can’t just throw money out there and pray that it will bring you business. Yes, you need a marketing budget. It’s no secret that marketing is the key

Heather Steele of Blue Steele Solutions recently appeared with Randi Skinner of RS Consulting on the Build Value by Choice podcast hosted by Nana Bonsu, a show focused on helping

Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” But y’all,

So, you want to rebrand your business. Whatever you got now ain’t working for ya. And you know your brand is important. Something as simple as color makes a difference.

One of the most common questions marketing folks get when dealing with a new or relatively small business is, what is branding strategy? It’s a valid inquiry, particularly now that

Most businesses have marketing problems, but these 7 marketing problems can tank your marketing efforts if you’re not careful. (By the way, this article was originally posted on LinkedIn — You can read