A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track it, you have no clue if it’s working. […]
Creating a Marketing Dashboard | What to Track Read More »
Grab a copy of the Marketing Inventory Template. Click here to access the Google Sheet.
Marketing Inventory Template Read More »
You can’t set a course if you don’t know your destination, and in the world of marketing, setting the wrong course can keep your business from growing and thriving. Marketing
The Vision Value Model™ — Putting Your Vision Before Your Goals Read More »
So you’re ready to get your marketing rear in gear and put together a solid strategy to guide your business into the future. You’ve got ideas and you’ve got goals,
How To Prepare For a Marketing Strategy Read More »
No, you can’t just throw money out there and pray that it will bring you business. Yes, you need a marketing budget. It’s no secret that marketing is the key
The Budget Builder — The Only Marketing Budget Tool You’ll Ever Need Read More »
Heather Steele of Blue Steele Solutions recently appeared with Randi Skinner of RS Consulting on the Build Value by Choice podcast hosted by Nana Bonsu, a show focused on helping
How the Right Marketing Strategy Will Help You Meet Your Business Goals Read More »
Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” But y’all,
Set Yourself Apart from the Crowd—Get a Brand Persona Read More »
So, you want to rebrand your business. Whatever you got now ain’t working for ya. And you know your brand is important. Something as simple as color makes a difference.
Rebranding Your Business | Making it Fun, Fresh, and Freakin’ Awesome Read More »
One of the most common questions marketing folks get when dealing with a new or relatively small business is, what is branding strategy? It’s a valid inquiry, particularly now that
What Is Branding Strategy? Read More »
If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data
Measuring Marketing Efficiency Is Only the Beginning Read More »