When it comes to marketing, ROI should be one of your top concerns — if you’re not tracking it, you have no clue how well it’s working. And if you have […]
Why ROI Matters to Your Marketing and What You Should Be Tracking Read More »
Is your marketing worth the money you’re sinking into it? Are you getting anything back for all that adspend? And how much are your customers worth, anyway? What’s their lifetime value? The Marketing ROI Calculator helps you
Marketing Budgets and ROI Calculation Read More »
Why Consistency in Marketing Is Critical for Success Last week we sat down with a client to review some branding content we created for them. As the meeting went on,
Why Consistency in Marketing Is Critical for Success Read More »
A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track it, you have no clue if it’s working.
Creating a Marketing Dashboard | What to Track Read More »
Grab a copy of the Marketing Inventory Template. Click here to access the Google Sheet.
Marketing Inventory Template Read More »
You can’t set a course if you don’t know your destination, and in the world of marketing, setting the wrong course can keep your business from growing and thriving. Marketing
The Vision Value Model™ — Putting Your Vision Before Your Goals Read More »
So you’re ready to get your marketing rear in gear and put together a solid strategy to guide your business into the future. You’ve got ideas and you’ve got goals,
How To Prepare For a Marketing Strategy Read More »
No, you can’t just throw money out there and pray that it will bring you business. Yes, you need a marketing budget. It’s no secret that marketing is the key
The Budget Builder — The Only Marketing Budget Tool You’ll Ever Need Read More »
Heather Steele of Blue Steele Solutions recently appeared with Randi Skinner of RS Consulting on the Build Value by Choice podcast hosted by Nana Bonsu, a show focused on helping
How the Right Marketing Strategy Will Help You Meet Your Business Goals Read More »
Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” But y’all,
Set Yourself Apart from the Crowd—Get a Brand Persona Read More »